High Island Organics Package Design

High Island Organics

Packaging Design

2018


High Island Organics is a family-owned Minnesota company that decided to expand their farming business into the organic fertilizer category. High Island required an appealing packaging design to attract potential new customers to gain a competitive advantage in this new consumer market. As the graphic artist attached to this project, I wanted to design a package that would visually communicate the organic characteristics of a high-quality product generated from the manure of the chickens raised on High Island's local family farm.

In my creative process, I researched other organic fertilizers and a variety of natural products outside of the fertilizer category to gain a sense of the contemporary visual language employed by similar products. A few of the elements that I observed was that most products incorporated representations of nature, earth-tone color palette, and a minimalist visual approach to support the feeling of purity.

The result was an appealing original packaging design that thrilled the client and helped High Island Organics fully realized their fifth-generation company’s goal to market its high-quality organic fertilizer to buyers across the country.

ROLE

Graphic Designer

CLIENT

High Island Organics

AGENCY

Lime Valley Advertising

YEAR

2018

High Island Organics Package Design designed by Antwon Key an Experienced Graphic Designer from Salem, MA. High Island Organics Package Design designed by Antwon Key an Experienced Graphic Designer from Salem, MA.